Perla Ara Sentral

This project includes 6 blocks of serviced apartments, 1 office block and 1 block combining hotels and serviced apartments. Currently, two blocks of apartments(3A & 3B) are open for registration. The built-up area of the serviced apartments is between 550 sq ft to 1271 sq ft, aiming to accommodate the various needs of people. Among the 648 units, 180 are affordable housing units. Price for the non-affordable housing units starts from RM 390,000.

Perla Ara Sentral Location

Perla Ara Sentral is located in Ara Damansara, a residential township first developed in 1999 by Sime Pilmoor Development Sdn Bhd, a wholly-owned subsidiary of Sime Darby Berhad. Ara Damansara is a sought-after neighbourhood with high potential in Petaling Jaya. This is mainly due to its strategic location situated right in the middle of several towns such as Bandar Utama, Glenmarie, Sunway, Tropicana and Kota Damansara.

Ara Damansara draws a lot of middle to high-income locals and Japanese expatriates. The report by CBRE, one of the world’s largest commercial real estate services and investment firms, puts the average monthly household income in the area at RM8,300. Besides, the Japanese international school attracts Japanese expats to stay in Ara Damansara. This also contributes to the higher rental in the area. In 2019, Shah Alam and Ara Damansara both were the most searched areas on the iProperty.com.my website by Malaysian homebuyers. There is no doubt that Ara Damansara is a very strategic location to stay at and to invest.

The population in Ara Damansara is very diverse, with 66% of Chinese, 24% of Malays, 5% each for Indians and foreigners.

In 2009, Sime Darby Property had initiated a comprehensive “Safe City” agenda for Ara Damansara township to provide a safer living environment for the communities. The initiative includes 24-hour surveillance by a network of 22 strategically located solar-powered CCTV cameras which are connected to the township’s own police station and the Petaling Jaya Police District Headquarters. The RM1.1 million Ara Damansara Police Station was built by Sime Darby Property and acts as the nerve centre of the township’s CCTV surveillance system.

Connectivity

Ara Damansara is strategically located at the north and west of the New Klang Valley Expressway (NKVE), east of the Subang Airport Highway and south of the Puncak Alam Highway. It is bounded by Kota Damansara to the north, Taman Tun Dr Ismail to the east, Subang Jaya to the south, and Kayangan Heights to the west. Ara Damansara is also served by the Federal Highway, NKVE and the Subang Jaya-Kelana Jaya Interchange, thus connecting motorists in the area to other parts of the Klang Valley. Besides, Perla Ara Sentral is very close to Sultan Abdul Aziz Shah Airport (3.6km), which houses the hub for Firefly and Malindo Air.

The Ara Damansara LRT station that is directly connected to the property provides further accessibility and convenience for the community. Ara Damansara LRT station is one of the stations along the Kelana Jaya Line. One can easily travel to Subang Jaya (15 mins), University of Malaya (23 mins), KL Sentral (32 mins), KLCC (42 mins) without the need of swapping transit lines. People can easily travel to the workplace without worrying about road congestion during peak hours. With its strategic location, easy accessibility and affluent customer base, the area has high potential to develop into a prestige township, offering a lifestyle that promotes pedestrian-friendly and close-knit community.

Convenience

Ara Damansara is a self-sustained neighbourhood. There are Tesco, Jaya Grocer, Village Grocer, Mediviron Clinics, MBO Cinema, Sime Darby Medical Centre, Evolve Concept Mall, Citta Mall, branded kindergartens, international schools, popular restaurants around Perla Ara Sentral. One of the highlights is that Evolve Concept Mall is connected to Ara Damansara LRT station. One can easily go for grocery shopping without driving.

Shopping

• Evolve Concept Mall (28m)
• Citta Mall (1.5km)
• Tesco Extra Ara Damansara (3.0km)
• Oasis Square (3.1km)

Education

• SK Lembah Subang (3.8km)
• SMK Lembah Subang (3.9km)
• SJK ( C ) Yuk Chai (4.0km)
• Japanese School of Kuala Lumpur (4.4km)
• SJK ( C ) Damansara (4.6km)
• Sri Kuala Lumpur (5.6km)
• Lincoln University College (6.0km)
• INTI College (6.0km)
• SEGi College (6.5km)
• Sunway University (7.5km)
• Monash University (8.2km)

Hospitals and Medical Facilities

• Kelana Jaya Medical Centre (1.8km)
• Ara Damansara Medical Centre (3.3km)
• Sunway Medical Centre (7.5km)

Leisure

• Ara Damansara Park (3.5km)
• Saujana Golf and Country Park (4.2km)
• Tropicana Golf and Country Resort (5.0km)

Perla Ara Sentral Floor Plan

Perla Ara Sentral offers 7 types of layouts, thus accommodating buyers of different needs and budgets. Featuring 2 towers of 24-storey each, Perla Ara Sentral hosts a total of 648 units.

The built-up area ranges from 550 sq ft to 1,271 sq ft with options to choose from 1 bedroom to 3 bedrooms. The units with 1 bedroom are great options for singles and couples, while the units with 2- and 3- bedrooms are designed for larger families.

• Type B1 (551 sq ft) – 1 room, 1 bath

Type B1 is an L-shaped unit (551 sq ft) with 1 bedroom and 1 bathroom.

• Type B2 (550 sq ft) – 1 room, 1 bath

Type B2 is the smallest unit (550 sq ft) with 1 bedroom and 1 bathroom. The key feature of the unit is its open plan living-dining-kitchen space.

• Type C1 (759 sq ft) – 2 rooms. 2 baths

Type C1 is a long unit (759 sq ft) with 2 bedrooms and 2 bathrooms. This is the most common layout in the property. A big balcony is included.

• Type C2 (892 sq ft) – 3 rooms (1 study room), 2 baths

Type C2 is a unit (892 sq ft) with 2 bedrooms, 1 study room and 2 bathrooms. This unit is suitable for working professionals or small families. A big balcony is included.

• Type D1 (1271 sq ft) – 3 rooms , 3 baths

Type D1 is a unit (1271 sq ft) with 3 bedrooms and 2 bathrooms. One of the key features of the unit is its generous dry kitchen and wet kitchen. A big balcony is included.

• Type D1A (1271 sq ft) – 3 rooms, 3 baths

Type D1A has the same built-up area with Type D1. The difference is that Type D1A has two en-suite bedrooms while Type D1 has one. Balcony is not included in Type D1A.

• Type D2 (1019 sq ft) – 3 rooms, 3 baths

Type D2 is a unit (1019 sq ft) with 3 bedrooms and 3 bathrooms. There are 2 en-suite bedrooms in the unit. Balcony is not included in Type D2.

Perla Ara Sentral Facilities and Amenities

Perla Ara Sentral comes with a myriad of facilities and amenities for all kinds of daily activities, thus encouraging a well-balanced lifestyle of the residents.

People of different age groups can always spend free time happily around the public facilities in the property. One can always enjoy a refreshing work-out with a view of the sky in the gym or have fun kicking a game of sepak takraw on the court. The playground area also offers enough space for jogging, brisk walks and fun exercises with family and friends. Besides, the integration of educational elements in the alphabetical garden and maze garden also encourages interaction between parents and children. The recreation area of the property includes a lot of aquatic-themed elements, such as a leisure pool, wading pool and delicate water features. A combination of shady trees, ambient light, timber decking and calming water sounds creates a refreshing space for people to linger on.

Facilities and Amenities

• Therapeutic Garden
• Reflexology Path
• Picnic Lawn
• Alphabetic Garden
• Maze Garden
• Function Room
• Reading Room
• Surau
• Convenience Store
• Cafeteria
• Flexi Court
• Fitness Stations (Outdoor Gym)
• Gymnasium
• Wading Pool
• Swimming Pool
• Playground
• Multimedia Room
• Yoga/ Taichi Deck
• Hammock Garden
• Seating Area
• Outdoor Shower

Perla Ara Sentral Property Analysis

Target Market

The integrated transit-oriented development of Perla Ara Sentral seems to appeal to the working professionals of the market. Its direct linkage to the Ara Damansara LRT is one of the key selling points that can attract working professionals and middle-income families. Besides, the convenience of public transportation also opens up the possibility for investors who seek monthly rental yield from students, considering the number of higher learning institutions that are available within close proximity, such as INTI College (6.0 km), SEGI University (6.5 km), Sunway University (7.5 km) and Monash University (8.2 km). Perla Ara Sentral has secured 70% of bookings since its soft launch in February 2020. In short, the bookings show how great the potential Perla Ara Sentral holds.

Competitor Analysis

In terms of land tenure, Perla Ara Sentral offers a freehold tenure compared to its competitors such as AraTre’ Residences and The Arcuz. With a freehold tenure, Perla Ara Sentral still offers a lower price psf (RM 605) compared to Cantara Residences by Sime Darby Property (RM820). Considering its strategic location, the price of Perla Ara Sentral is deemed very affordable to most people. The convenience of public transportation helps potential buyers to save a lot of time and commuting costs. Other properties do not offer a direct linkage to LRT station. Therefore, this makes Perla Ara Sentral a more desirable option compared to the other properties. It is not only suitable for working professionals but also students who rely heavily on public transportation. Ara Damansara LRT can take people to University of Malaya (23 mins), INTI College (31 mins) and Monash University (39 mins) within a very short time.

Cantara Residences by Sime Darby Property has the largest built-up area range (646 – 2077 sq. ft.) followed by Perla Ara Sentral (550 – 1271 sq. ft.), which offers a wide range of units for selection. Perla Ara Sentral is an optimal choice for single person and working professionals who possess limited budgets. The 1-bed unit is small but comfortable to stay at. Larger families can also opt for 3-bed units with a reasonable price. Although the units are smaller in size, there are a lot of public facilities in Perla Ara Sentral for residents to enjoy.

In view of the variety of layouts and its strategic location, Perla Ara Sentral can attract a broad range of buyers from potential investors to medium-sized families. It is a diverse neighbourhood.

Perla Ara Sentral Developer: ADS Projek Sdn Bhd

ADS Projek Sdn Bhd is a wholly-owned subsidiary of TRC Synergy Berhad (TRCS). TRC Synergy Berhad (TRCS) is an investment holding company listed on the Main Board of Bursa Malaysia Securities Berhad since 2002. TRC Synergy’s subsidiaries are present in Malaysia’s construction and property development industry for over three decades. In the past few years, TRC had completed a few projects such as Taman Ukay Tropika in Ampang and Impian Senibong in Johor. ADS Projek Sdn Bhd was only incorporated in October 2012. Perla Ara Sentral is a joint venture development between ADS and Prasarana Malaysian Berhad, a government-owned company. Therefore, the quality of the property can be assured. The 15.2-acre development in Ara Damansara will be the company’s main focus in the upcoming years.