Edusentral Setia Alam

Edusentral Setia Alam aims to be the epitome of contemporary living. With a host of lifestyle themed facilities and amenities in the midst of a well-planned township, residents can be assured of this. Edusentral Setia Alam is a development by the award-winning HCK Capital Group Berhad.

Edusentral Setia Alam Location

Setia Alam is an award-winning, integrated, and self-contained township located in Shah Alam, the capital city of the Selangor state. This is a RM 20 billion township by SP Setia Berhad that was first launched in the year 2004. With lush green landscapes and modern amenities, Setia Alam is a coveted address in Klang Valley. A well-planned township, Setia Alam is the gold winner in the 2013 FIABCI Prix d’Excellence Awards in the Master Plan category.

Setia Alam is surrounded by Bandar Bukit Raja, Klang Sentral and Alam Nusantara. I-City, the 72-acre ICT based urban development known to be Selangor’s Golden Triangle is also located 10 km away from Setia Alam. This is also an upcoming area in the Klang Valley. Setia Alam is located in the western part of Shah Alam, the state capital of Selangor. It is also adjacent to Klang, the royal town and former capital of Selangor. The whole township is planned for a total population of 150,000. The demographics of Setia Alam is made up of Chinese (69.6%), Malays (21%), Indians (6.8%), non-Malaysians (1.95%) and others (0.65%).

In terms of traffic flow, traffic congestion was constantly reported between the Setia Alam exit towards the Shah Alam toll plaza, especially during the peak hours. The team at Projek Lebuhraya Utara Selatan (PLUS) Malaysia has begun implementing a Smart Lane initiative to reduce this congestion. This initiative includes a full-fledged ITS technology which would allow PLUS to manage traffic enforcement and traffic distribution in a more effective manner.

In terms of safety, the nearest police station would be the Balai Polis Meru, which is located 3.7 km away. However, there is a proposed police station within the township in the works which will be located close to Edusentral Setia Alam. Edusentral Setia Alam has three-tier security access, where an access card is required to enter the main entrance, lifts, and car park area.

Connectivity

In terms of public transportation, the Rapid KL bus route 753 connects Setia Alam to Shah Alam. The Klang Sentral bus station is located 3.8 km away from Edusentral Setia Alam. However, the closest railway station is the Klang KTM Station, which is located approximately 10 km away from Edusentral Setia Alam. But, the Jalan Meru Light Rail Transit (LRT) Station, which is part of the LRT3 Bandar Utama-Klang line will be completed in the year 2024 and would boost up the connectivity in this area.

Setia Alam can be accessed via major highways such as the North Klang Valley Expressway (NKVE) – Setia Alam link, the Federal Highway, the New North Klang Straits Bypass Expressway (NNKSB) or the Shapadu Highway and the Shah Alam Expressway (KESAS).

Convenience

In terms of quality healthcare, the Columbia Asia Hospital Klang is located 4.5 km away from Edusentral Setia Alam. This is a private hospital and one of the largest and fastest-growing healthcare companies in Southeast Asia. Other hospitals such as KPJ Klang Specialist Hospital and Hospital Shah Alam are located 10.2 km and 10.6 km away respectively. The National Institute of Health (1NIH) is located 750 metres away from Edusentral Setia Alam. The 1NIH is a health and research institute development that is funded by the Malaysian Ministry of Health.

Edusentral Setia Alam has several reputable international and government schools. The Peninsula International School Australia is at a stone throw’s distance away from Edusentral. The school is run by the HCK Group, in partnership with the prestigious Peninsular Grammar School in Australia. The school also stakes the claim as the first school in Malaysia to offer the Victorian Certificate of Education (VCE), a pre-university qualification that is recognized by top universities in the United States, the United Kingdom and Australia. The Peninsula International School Australia also has 5-star amenities and security.

Other international school education options are Idrissi International School that is located 2.5 km away and Tenby Schools Setia Eco Park that is located 4.3 km away. For government education options, the Sekolah Jenis Kebangsaan (Cina) Pin Hwa, a Chinese school is located 400 metres away. The Sekolah Jenis Kebangsaan (Tamil) Ladang North Hummock, a Tamil school is located 2.7 km away. A secondary school, Sekolah Menengah Kebangsaan Setia Alam is located 3.5 km away. With a nice mix of international and government schools in the vicinity, parents with school-going children can certainly have the luxury to choose which school will be the best fit for their children. The Setia Badminton Academy, a centre of training for young badminton players, is located a mere 250 metres from Edusentral Setia Alam. This would be a great place for young children with an aptitude for sports to be groomed and trained.

Residents would not have to travel far for shopping options as the Setia City Mall is located within the township, at a distance of 1.5 km away from Edusentral Setia Alam. There are more than 240 retailers across the 4-storey shopping mall, including Parkson, Zara, Fitness First and Golden Screen Cinemas. This would also be the perfect spot for the whole family to spend time as the mall also boasts of a 10.5-acre park, a waterjet plaza and children’s play facilities. The Setia City Mall is the first mall in Malaysia to receive Singapore’s Building and Construction Authority (BCA) Green Mark Gold Award.

For groceries and household items, the Giant Hypermarket Setia Alam and Tesco Setia Alam are located 3.8km and 3.9km away, respectively. The Taman Eng Ann wet market that is located 8.3 km away, is akin to a farmer’s market where fresh seafood, meat, vegetable, fruits, and local delicacies are available. The upcoming retail component of Edusentral Setia Alam will include over 40 units of 4 and 5 storey retail block which would give residents even more options when it comes to shopping or dining.

Hospitals

• Columbia Asia Hospital Klang (4.5 km)
• KPJ Klang Specialist Hospital (10.2 km)
• Hospital Shah Alam (10.6 km)
• National Institute of Health Malaysia (1NIH) (750 metres)

Education

• Peninsula International School Australia (93 metres)
• Sekolah Jenis Kebangsaan (Cina) Pin Hwa (400 metres)
• Idrissi International School (2.5 km)
• Sekolah Jenis Kebangsaan (Tamil) Ladang North Hummock (2.7 km)
• Sekolah Menengah Kebangsaan Setia Alam (3.5 km)
• Tenby Schools Setia Eco Park (4.3 km)
• Setia Badminton Academy (250 metres)

Malls

• Setia City Mall (1.5 km)
• Sunsuria Forum (2.5 km)
• Giant Hypermarket Shah Alam (3.8 km)
• Tesco Setia Alam (3.9 km)
• Taman Eng Ann Wet Market (8.3 km)
• AEON Bandar Baru Klang (10.6 km)
• Central I-City Mall (12 km)

Edusentral Setia Alam Floor Plan

There are approximately 1,783 units of residential suites that are located in 6 elegant residential towers. The residential suites are categorised into the Stanford Suites, the Yale Suites, the Imperial/Cornell Suites, the Princeton Suites, and the Harvard Suites. The suites are all named after prestigious universities, in line with Edusentral Setia Alam’s focus on education.

The Stanford Suites and the Yale Suites, under Phase 2 of the development, is expected to complete in Quarter 3, 2021 while the Imperial/Cornell suites which come under Phase 3, are expected to complete in 2022. The built-up sizes of the units range from 498 square feet to 836 square feet.

The layouts are as below:

Stanford Suites

• Type 1 (657 Square Feet, 2 Bedroom And 2 Bathroom)
• Type 2 (498 Square Feet, Studio)
• Type 2A (499 Square Feet, Studio)

Yale Suites

• Type 1 (502 Square Feet, Studio)
• Type 2 (728 Square Feet, 2 Bedroom And 2 Bathroom, Dual Key)
• Type 3 (836 Square Feet, 2-bedroom And 2 Bathroom, Dual Key)

Imperial/Cornell Suites

• Type 1 (502 Square Feet, Studio)
• Type 2 (728 Square Feet, 2-bedroom Dual Key)
• Type 3 (836 Square Feet, 2-bedroom Dual Key)

There are three different built-up sizes under Stanford Suites. Type 1 has the largest built-up size of 657 square feet, with 2 bedrooms and 2 bathrooms. This would be ideal for a small family, a young married couple, or even empty nesters. Type 2 is a studio unit with a built-up size of 498 square feet while Type 2A is also a studio unit with a built-up size of 499 square feet. This would be a suitable fit for a single occupant, especially young urbanites looking to purchase the first property. The layouts for Type 2 and Type 2A are different, with the layout for Type 2A being a mirror image of Type 2.

Under the Yale Suites and Imperial/Cornell suites, there are also three different types of built-up sizes ranging from 502 square feet to 836 square feet. Type 1 is a studio unit with a built-up size of 502 square feet, making it ideal for a single occupant. Type 2 has 2 bedrooms and 2 bathrooms with a dual key function and a built-up size of 728 square feet. This would be ideal for growing families. Type 3 has a slightly larger built-up area of 836 square feet, with 2 bedrooms and 2 bathrooms as well as the dual key function. The dual key function would also make it ideal as an investment property.

Both the Yale and Stanford Suites are under Phase 2 of the development and are expected to complete in Quarter 3, 2021. Meanwhile, the Imperial/Cornell Suites come under Phase 3 that is due for completion in the year 2022.

Edusentral Setia Alam Facilities and Amenities

There are ample of great facilities and amenities for residents of the Yale, Stanford and Cornell/Imperial Suites, all located on a recreational deck.

Residents of the Yale and Stanford suites can have a good workout at the multipurpose court, swimming pool, outdoor gym, and basketball court. Children will enjoy having a swim in the kid’s wading pool, playing at the playground area, or spending time at the indoor games room. For residents seeking for some quiet time, the aroma garden and the floating garden would provide a blissful experience. After a long, hard day at work, residents can look forward to spending time soaking at the jacuzzi or taking a slow walk on the reflexology path. The BBQ area, the picnic area, the outdoor dining area, and the multipurpose area would be great places to host gatherings. The Yale and Stanford Suites are under Phase 2 of the development and is due to complete in the Quarter 3 of 2021.

In addition to the great amenities and facilities available to residents of the Cornell Imperial suites, there is a fantastic list of facilities. On days when rest and relaxation are needed, the cabana and meditation deck would be ideal spots. You can take a break from your busy schedule by visiting the Aroma Garden, Linear Garden, Maze Garden, and Rose Garden.

Spending time with family and friends would be made more enjoyable at the Al Fresco/Outdoor dining areas, the multipurpose hall as well as the BBQ pit. Fitness and health enthusiasts will certainly enjoy the gym and the swimming pool. After a good workout, the in-pool sun lounge and whirlpool tub would be wonderful places to wind down. The multipurpose sport courts are also a great way to get some outdoor exercise. For children, the kid’s wading pool and the playground area would be great places to get some exercise and have fun outdoors. The Cornell/Imperial Suites are under Phase 3 of the development and will be completed in the year 2022.

Recreational Deck For Stanford And Yale Suites (Phase 2)

• Poolside Relaxation Area
• Read and Relax Corner
• Meditation Deck
• Plaza Area
• Multipurpose Court
• Indoor Games Area
• Jacuzzi
• Swimming Pool
• Floating Garden
• Kid’s Wading Pool
• Outdoor Dining Area
• Playground Area
• Outdoor Gym
• Multipurpose Area
• BBQ Area
• Picnic Area
• Floating Walkway
• Reflexology Path
• Fitness Rest Stop
• Basketball Court
• Aromatherapy Garden

Recreational Deck For Cornell And Imperial Suites (Phase 3)

• Meditation Deck
• Laundry Space
• Indoor Games Area
• Café Space
• Al Fresco / Outdoor Dining Area
• Shaded Seating / Rest Area
• Multipurpose Sports Court
• Floating Planter + Shaded Benches
• Meditation Deck
• Gathering / Meet-up Point
• Changing Room
• Gymnasium
• Swimming Pool + Lap Pool
• Cabana
• Reflexology Path
• Aroma Garden
• Linear Garden
• In-pool Sun Lounge
• Maze Garden + Seating
• Rose Garden
• Playground Area
• Kid’s Wading Pool
• Multipurpose Hall
• Whirlpool Tub
• Al Fresco / Outdoor Dining Area
• BBQ Pit
• Reading Area
• Outdoor Gym Area

Edusentral Setia Alam Property Analysis

Edusentral Setia Alam is a unique integrated development in the upcoming Setia Alam township. The development is located over 12 acres of land with a total of 1,783 residential suites, SOLO suites, as well as retail blocks. All the residential suites are located in 6 elegant residential towers. The Stanford and Yale residential suites under Phase 2 are expected to complete in Quarter 3, 2021. The Cornell/Imperial residential suites are expected to complete in 2022. The built-up sizes of the units range from 498 square feet to 836 square feet. The uniqueness of this integrated development is boosted by its strategic location in the award-winning township of Setia Alam. Setia Alam is the gold winner of the prestigious 2013 FIABCI d’Excellence Master Plan Award.

Target Market

A key target market for Edusentral Setia Alam would be young urbanites, both single and married. These young urbanites working in places like Shah Alam, Petaling Jaya, and even Kuala Lumpur and looking for a property that is away from the city yet is easily commutable would find Edusentral Setia Alam a good fit due to its easy access to major highways. The targeted buyers for Edusentral Setia Alam would fall under the middle-income earners (M40) category in Malaysia to ensure that the monthly housing loan instalments fall within one-third of total income. As of 2020, the M40 income earners are classified as having a minimum total income of RM 4,850 per month.

Parents with school-going children would appreciate the number of reputable educational institutions in the vicinity. For singles, the nearby Setia City Mall would provide ample of things to do during the weekends. With a strategic location within the well-planned township of Setia Alam, residents will enjoy access to ample amenities as well as beautifully landscaped parks for recreational activities.

The studio units would be a good first property for the young urbanites while the larger ones would be a great option for a small family with children. With its location between larger towns such as Petaling Jaya and Klang, young urbanites with parents living in the larger towns would find Edusentral Setia Alam a good fit as it will allow them to live independently while still at a commutable distance from family homes. Even empty nesters from the larger towns and looking to live in a smaller property would find Edusentral Setia Alam a suitable choice.

The dual key feature would also make these units very suitable for investors. Furthermore, there is also a high potential for capital appreciation upon the completion of all development phases in Edusentral Setia Alam.

Competitor Analysis

Trefoil Setia Alam is a development which focuses more on Small Office, Flexible Office (SOFO) units. Therefore, while the built-up size range of Trefoil Setia Alam is similar to Edusentral Setia Alam, however, for the target market of Edusentral Setia Alam which are primarily young urbanites and growing families with children, the SOFO units would not be a suitable living choice.

In comparison to Setia Residence and Suria Residence Bukit Jelutong, there is only a slight difference in terms of price per square feet. Furthermore, Edusentral Setia Alam is the newest development compared to the other two. Edusentral Setia Alam also has good potential for price appreciation upon completion of all the development phases of Edusentral.

Edusentral Setia Alam Developer: HCK Capital Group Berhad

The developer of Edusentral Setia Alam is HCK Capital Group Berhad, the listed arm of HCK Group. HCK Capital Group Berhad, which was listed on Bursa Malaysia on 21 August 2020, began with main businesses in the industrial engineering sector and the trading of rubber related products. HCK Capital Group Berhad has since diversified into other sectors with main focus in the areas of property development and K12 education. Other than these two main areas, HCK Capital Group Berhad also has investments in the areas of technology, media, F&B, private equity, and education.

HCK Capital Group Berhad has carved a name in the property development industry for creating niche education cities across the country. HCK Capital Group Berhad has received numerous accolades such as the Prestigious Developer Awards 2019 for Best Smart Living Development (Edusphere @ Cyberjaya), the iProperty Development Excellence Awards (IDEA) 2018 for Best Mixed Development (Edusphere @ Cyberjaya), iProperty Development Excellence Awards (IDEA) 2018 for Most Inspiring New Developer, the Prestigious Developer Awards 2018 for Most Inspiring New Developer, the Sin Chew Business Excellence Awards 2018 for Property Excellence Award, and the ASEAN Property Awards Malaysia for Innovative Developer.

Among HCK Capital Group Berhad’s ongoing and upcoming developments are Edusphere Cyberjaya (Selangor), Edumetro Subang (Selangor), Eduhills Ipoh (Perak), Edudamansara Subang 2 (Selangor), Hiijauan Broga (Semenyih, Selangor).

Summary

As an integrated development within an award-winning township, Edusentral Setia Alam certainly has a strategic address. With wonderful facilities and amenities within the development to provide a unique and enjoyable experience for residents as well as good connectivity to major cities in the Klang Valley, residents at Edusentral Setia Alam will certainly have peace, pleasure, and a perfect setting for a home.