Sapphire Paradigm

Sapphire Paradigm Location

Kelana Jaya is a thriving township located in the city of Petaling Jaya, Selangor. The area occupies 262 acres of land which consists of several neighbourhoods in Petaling Jaya, namely SS3, SS4, SS5, SS6, and SS7. The area’s strategic location in the heart of Petaling Jaya places it next to the industrial hub of Bandar Sunway and the neighbouring suburbs of SS2 as well as Damansara Utama and Damansara Jaya. The township’s excellent connectivity to the Kuala Lumpur city centre via highways and public transportation has caught the attention of developers, resulting in rapid urbanisation over the years. Kelana Jaya is now a densely populated residential and commercial area with more than 2500 households. Although there is not much land left for development, residents will continue to see an increase of mixed-use developments as developers strive to make use of the township’s strategic location by harnessing every inch of land within its vicinity.

Sapphire Paradigm resides in SS7, a prominent neighbourhood highlighted for its high-end residences such as the luxurious New World PJ Hotel and The Azure Residences that is located just beside the apartment. SS7 is also notable for its properties with commercial and recreational opportunities. Apart from the adjacent MSC-status Ascent Office, other commercial areas like Kelana Square and Zenith Corporate Park are also located in SS7. Other residential accommodations can be found in SS3, SS4, and SS5 as the neighbourhoods are mostly inhabited by landed properties such as terraced, detached houses, and bungalows.

Traffic in Kelana Jaya is typically heavier during the morning and evening rush hour especially along popular expressways like the Federal Highway, New Klang Valley Expressway (NKVE), and Damansara-Puchong Expressway (LDP). Otherwise, the traffic condition is usually manageable for residents and motorists. However, traffic may take a turn for the worse in the case of bad weather conditions as a heavy downpour would result in notorious traffic congestions all along the major roads and highways such as the Kelana Jaya stretch of the LDP.

The rapid urbanisation and the rise in the cost of living have caused the crime rate in Petaling Jaya as a whole to be relatively higher compared to other quaint cities within the country. Nevertheless, residents should not be troubled as long as they stay alert while on the streets and practise safety measures to avoid unwanted incidents like snatch thefts and pickpocketing.

Connectivity

Prospective residents of Sapphire Paradigm can enjoy seamless connectivity to other essential destinations within the Klang Valley thanks to the development’s close range to multiple highways. Firstly, the apartment is located just off the LDP which cuts through the entire township of Kelana Jaya. The key expressway opens doors to Bandar Sunway in Subang Jaya as well as SS2 of Petaling Jaya. The Kuala Lumpur city centre is only 18 km away via the Federal Highway, making city travel all the more convenient and hassle-free for residents. The development is also within proximity to the Sprint Highway and NKVE, thus increasing connectivity and accessibility all around the metropolis for frequent highway users.

Residents who prefer to commute via public transport can head to the Kelana Jaya LRT station which is just five minutes away via the LDP. The urban rain transit makes commuting via public transport a breeze as it only takes nine stops to reach KL Sentral and 14 stops to reach KLCC. The LRT station also functions as a bus hub for the local RapidKL busses which ferry passengers around Kelana Jaya and Kota Damansara.

As for air travel, the closest airport is the Subang Airport which is a 10-minute drive away. The Kuala Lumpur International Airport (KLIA) is located a distance away but is still reachable within 40 minutes by car. Alternatively, residents can walk over to Paradigm Mall to board the direct shuttle service that heads to KLIA and KLIA 2.

Convenience

Sapphire Paradigm is surrounded by a host of amenities that perfectly complements the lifestyle of leisure and pleasure of prospective residents. This is thanks to the adjacent Paradigm Mall which is connected to the residence via a covered walkway. Residents will have direct access to top retail brands and a world-class hypermarket right at the doorstep to meet any daily needs. There is no shortage of options when it comes to shopping as there is also a Giant Hypermarket located nearby alongside multiple malls placed within a 3 km radius from the residence.

Prospective residents with young children will be pleased to know the array of educational institutions decked across the neighbourhood. There is a wide selection of both public and private schools that would cater to the educational needs of children of all ages. Top-performing schools like Beaconhouse Sri Inai International School and SK Kelana Jaya 1 & 2 put a spotlight on the academic scene within the vicinity. There are also various kindergartens located around the neighbourhood to cater to younger learners.

The developers of Sapphire Paradigm definitely bore in mind the health of residents when choosing its location as the nearest healthcare service can be found at Kelana Jaya Medical Centre located a four-minute drive away. Residents seeking medical aid may also opt for the services of Subang Jaya Medical Centre or the Kelana Jaya Health Clinic.

As for recreational activities, the Kelana Jaya Recreational Park is placed in close proximity for residents who are looking for a suitable spot for outdoor exercise. The park is one of the largest and most well-known parks in Petaling Jaya. It is complete with outdoor fitness equipment and has an extensive jogging track which encircles seven lakes. Furthermore, avid golfers need not travel far as the Subang Golf Club and Saujana Golf & Country Club are both 4 km away from the residence.

Residents will also get to enjoy multiple food options offered by the vibrant dining scene of Kelana Jaya. In line with Sapphire Paradigm’s aim of delivering quality lifestyle, residents can enjoy fine dining at the rooftop restaurant of the adjacent New World Hotel. Otherwise, residents can simply take to the streets of Kelana Jaya which boasts an exciting lineup of eateries and hawker centres that offer the best of local cuisine.

Below is a list of amenities one can find around Sapphire Paradigm:

Shopping and Groceries

• Paradigm Mall
• Giant Hypermarket Kelana Jaya
• Kelana Mall
• Evolve Concept Mall

Education

• SK Sri Kelana
• SK Kelana Jaya 1 & 2
• SMK Kelana Jaya
• SMK Taman SEA
• SMK Sri Permata
• SMK Lembah Subang
• Sri Emas International School
• Beaconhouse Sri Inai International School
• Nobel International School
• Hatching Center
• Taska My Montessori

Hospital and Medical Facilities

• Kelana Jaya Medical Centre
• Subang Jaya Medical Centre
• Kelana Jaya Health Clinic

Sports and Recreation

• Kelana Jaya Recreational Park
• Subang Golf Club
• Saujana Golf & Country Club

Eateries

• New World PJ Hotel
• The Teddy Café & Restaurant
• KWALI
• Hup Soon Restaurant
• Subang Ria Restaurant

Sapphire Paradigm Floor Plan

Sapphire Paradigm is a residence that is intentional in providing a sense of exclusivity as its 229 units are elegantly furnished to suit the modern tastes of contemporary residents. Moreover, each unit is designed to maximise living space to provide optimal comfort and privacy to homebuyers. The units come in four types of layouts that range from two to three bedrooms tailoring to the needs and desires of diverse homebuyers.

Type A, A1, A2, and A3 are the most modest units measuring 1001 sq. ft. in size. All the units are identical in their layout as each comes with two bedrooms and two bathrooms. Although being the smallest in size, Type A units offer a cosy living space that is large enough to suit the needs of single homebuyers, couples, and small families.

Type B and B1 units possess a similar number of bedrooms and bathrooms to Type A, but at a larger spatial capacity. Each Type B unit has an overall size of 1173 sq. ft. that makes it large enough to feature an additional study room.

One step above the Type B units is the Type C and C1 units which are 1572 sq. ft. in size. Type C units have all the offerings of its Type B counterparts alongside an additional bedroom to accommodate larger families.

Homebuyers who want the best living experience which Sapphire Paradigm has to offer can take a look at the spacious Type D and D1 units which occupy a total area of 1722 sq. ft. Type D units provide the most comfort with the largest living space available. Type D units also come with two utility rooms whereas the other units only have one each.

Another notable difference is that both Type C and Type D units have an additional powder room that is not found in the layouts of Type A and B. All the unit types include a yard in addition to the common living hall, dining hall, and kitchen. Also, the units are readily furnished with kitchen cabinets, water heaters in all the bathrooms, as well as air conditioners in the living room, bedrooms, and study rooms.

Sapphire Paradigm Facilities and Amenities

The facilities of Sapphire Paradigm will ensure residents live a lifestyle of elegance and comfort. The serviced residence is completed with a Certificate of Completion and Compliance (CCC), ensuring that the development is safely constructed and fit for stay. The apartment has a dedicated facilities floor on Level 3A coupled with additional facilities on the rooftop floor of Level 29. Level 3A is where most of the child-centred facilities like the nursery, reading room, and children’s play area are located together with the badminton court, multipurpose room and meeting room for the use of residents.

The most outstanding feature of Sapphire Paradigm is its exclusive sky-high facilities deck with upscale leisure offerings. At 29-storeys high, residents can have a momentary getaway from the hustle and bustle of the city down below and admire the breath-taking view of the Petaling Jaya skyline while taking a dip in the infinity lap pool. The pool also has a shallow area to ensure that everyone has an opportunity to take part in water-based enjoyments. The sky gym enables residents to have a good workout while enjoying a bird’s eye view of the city. The rooftop deck also features an observatory that encompasses a seating lounge and BBQ area, making it the ideal place for gatherings with friends and family. The rooftop infrastructure is adorned with a touch of greenery, providing shade and a cool respite for residents to unwind under the azure expanse of the skies.

Facilities and amenities:

Facilities Floor (Level 3A)

• Badminton court
• Multipurpose room
• Space for nursery
• Game / Reading room
• Squash court
• Restrooms
• Lift lobby
• Fire lift lobby
• Meeting room
• Surau
• Children’s play area

Rooftop Facilities (Level 29)

• Wading pool
• Gazebo
• Staircase to changing room
• Yoga deck
• Infinity pool
• Spa pool
• Pool deck
• Fire lift lobby
• Lift lobby
• Sky gymnasium
• Floating / reading lounge
• Reflective pool
• Void area
• Shower area
• BBQ pavilion
• BBQ deck

Sapphire Paradigm Property Analysis

Sapphire Paradigm is an attractive stay for homebuyers who want a lifestyle of luxury and convenience. A major selling point would be its prime location next to the popular Paradigm Mall, an all-inclusive shopping mall that is bound to meet the needs and demands of residents. The property’s central location in the heart of Petaling Jaya also provides great accessibility to prominent highways and good connectivity to the Kuala Lumpur city centre as well as to other parts of the Klang Valley. The completed units which come readily furnished would also appeal to investors as a remunerative investment.

Target Market

Sapphire Paradigm is a development targeted at affluent urbanites who want to purchase a move-in ready luxury residence in Petaling Jaya. The development is perfect for homebuyers who wish to purchase completed properties either for investment or for own stay.

Since units are designed to optimise space and comfort rather than to accommodate a higher occupancy, the serviced apartment is specifically marketed at working professionals, young families and seniors who want to downsize or want an accommodation that has all-rounded amenities and facilities close by. The exclusivity of its 229 units makes it a low-density development, suitable for residents who prefer to dwell in a more intimate and private setting. Furthermore, the development’s strategic location next to Paradigm Mall and established commercial entities like The Ascent Office Tower makes it a lucrative investment for renting and selling. The developer’s choice to follow a build-then-sell concept is a win for eager investors as units can be rented out immediately.

Competitor Analysis

The area surrounding Sapphire Paradigm is a hotly contested real estate due to its centrality and connectivity to a host of facilities and amenities. Hence, there are various properties within the vicinity which compete for Sapphire Paradigm’s market. Two recent developments have been handpicked for comparison and analysis alongside Sapphire Paradigm.

Panorama Residences is an upcoming development by Loh & Loh Corporation Berhad that is located in the same neighbourhood of SS7 as Sapphire Paradigm. It features smaller-sized units than that of Sapphire Paradigm, making it less suitable for large families. The condominium offers facilities typical of premiere high-rises and even boasts a jacuzzi. The units are sold at an almost similar price point to that of Sapphire Paradigm at RM738 per square feet. What contrasts it to Sapphire Paradigm, however, is its freehold tenure which may interest homebuyers who want complete ownership over a permanent residence.

HighPark Suites has the most expensive price tag per square feet in the list. The serviced apartment offers units with the smallest built-up area in the list, which range from 452 sq. ft. to 840 sq. ft. This makes the development by Gamuda Land better suited for upmarket single income earners and couples who do not mind downsizing living space for a chic and sophisticated lifestyle. Although HighPark Suites is a newer development compared to Sapphire Paradigm and has a freehold tenure, it does not offer the privacy which Sapphire Paradigm does due to it being a high-density development comprising 1067 units.

Overall, Sapphire Paradigm has the edge in terms of convenience as none of its competitors have the same level of accessibility to a mall next door. Despite being the oldest development, Sapphire Paradigm offers residents the most commodious units and the best of living comfort in terms of space and privacy. As such, Sapphire Paradigm is a reasonable choice for home buyers keen on investing in a good quality of life.

Sapphire Paradigm’s Developer: WCT Holdings Berhad

WCT Holdings Berhad was founded in 1981 and later earned its listing in Bursa Malaysia in 1995. Over the years, WCT has grown from a one-machine company involved in earthworks into one of Malaysia’s leading engineering and construction companies, and property developers. WCT has come a long way since its humble beginnings as it is now a global brand recognised for its delivery of quality products and services. The company runs three core businesses, specifically engineering and construction, property development and property investment, and management.

WCT’s engineering and construction expertise includes runways, F1 race circuits, dams and water supply schemes, expressways, civil works, and rail-based infrastructure works. In addition, the company offers a wide variety of property development services including townships, luxury homes, high-rise residences, office towers, hotels, and shopping malls.

WCT Holdings Berhad has also earned several accolades for its recent venture into sustainable construction, such as the Green Building Index (GBI) Gold for the Ministry of International Trade & Industry (MITI) Headquarters and GBI Certified for MyTOWN Shopping Centre. Some of the company’s recent residential developments include Medini Signature, Waltz Residences, and Impiria Residensi.