Senada Residences

The first completed parcel is East Residence, a gated-and-guarded community of low-density luxurious courtyard villas and residential suites. The second parcel is Senada Residences (also its first launched parcel), while the third is Jendela, comprising three serviced apartment towers.

The master development covers TPC Kuala Lumpur’s (TPC KL, formerly KLGCC) two 18-hole championship golf courses, the Par 71 East and Par 72 West Courses, and a clubhouse. The newly revamped golf courses are key highlights to avid golfers, promising to provide a next-level playing experience. TPC KL is the 34th club of the TPC brand and the first TPC outside the U.S.

Senada Residences benefits from its convenient yet peaceful location. Senada will have a breath-taking view of TPC KL, along with the lush hilly view of Damansara Heights. Slightly further in the horizon, Bukit Kiara’s tranquil greenery blends in nicely with the abundance of nature. Senada is a clear choice for nature lovers and those looking for a respite from life in the concrete jungle.

Residents will likely be in the company of expatriates and wealthy locals: Senada Residences is surrounded by affluent neighbourhoods such as Bukit Kiara, Taman Tun Dr Ismail, Bukit Damansara, Hartamas, Mont Kiara, and Bangsar. Along with its proximity to the golf course, Senada is suitable for buyers seeking prestige and grandeur.

Connectivity

Peace and tranquillity do not necessarily mean isolation and inconvenience; Senada Residences does not cause any problems when it comes to accessibility. The Sprint Highway is a sprint away, granting easy access to one of KL’s most important highways. Other highways (DUKE, NKVE, LDP, Kerinchi Link, Penchala Link, Federal Highway) are also extremely close by, allowing residents to drive anywhere within the Klang Valley easily.

It takes roughly 10 minutes to drive to the heart of Kuala Lumpur (15 minutes to KL Sentral, a transportation hub with railway, monorail, light rapid transit, and KLIA Express transit links). However, the proximity to these main road networks may be both boon and bane; residents may face frequent traffic congestion, especially during rush hours.

Fortunately, those who opt to avoid driving have other transportation options. The MRT Sungai Buloh-Kajang Line is close by, with the Phileo Damansara, Pusat Bandar Damansara, and Taman Tun Dr Ismail stations all reachable within 5 minutes by car. However, those without a car may be slightly inconvenienced as there are no direct walking paths to any of these stations. Given the lack of bus routes as well, residents may well revert to transportation by car (e.g. ride-hailing), slightly inconveniencing non-drivers.

Convenience

Due to its decent connectivity, many lifestyle necessities lie within easy access. Popular shopping malls are abundant in the vicinity, with the likes of Mid Valley Megamall, Bangsar Shopping Centre, 1 Mont Kiara Shopping Centre, Publika, One Utama, Jaya One, and Bangsar Village just to name a few. Slightly further, the city centre is filled with luxurious high-street retail stores, ensuring all your shopping needs are fulfilled.

For those with school-going children, a variety of international and local educational institutions are easily accessible, enabling quality education for all ages (see list below). Given the concentration of notable international schools in the region, it is no wonder that expatriates flock to the region. On school holidays or weekends, holistic entertainment options suitable for the whole family are abundant. A trip to the iconic National Science Centre promises a fun and educational experience for the children, while the Damansara Community Library is ideal for inculcating a passion for reading in the young ones. Tugu Negara, Planetarium Negara, and the National Museum are all not far either and are great places for a family outing.

More active residents will also be satisfied with the myriad of sports facilities close by. Aside from the obvious attraction to golfers, the Royal Selangor Clubhouse’s extension, Royal Selangor Club Sport Annexe and the Bukit Kiara Equestrian and Resort are within walking distance. Together, they provide residents with various amenities such as swimming pools, tennis courts, open fields, and equestrian facilities to ensure everyone’s interests and hobbies are catered for. The famous Jumpstreet Asia and the Mont Kiara skatepark provide more adventurous options, while the more competitive athletes may take interest in the presence of the Badminton Association of Malaysia and Kompleks Sukan Negara Bukit Kiara being close by.

Quality healthcare is always a crucial consideration for prospective buyers, and Senada Residences provides that peace of mind with three great medical centres so close by (Pantai Medical Centre, KPJ Damansara Specialist Centre, and University Malaya Specialist Centre). However, wellbeing encompasses much more than just healthcare, and Senada’s developers understand that very well.

Senada’s residents have many green sanctuaries to retreat to and rejuvenate; Bukit Kiara Federal Park and Lake Gardens are great spots to reconnect with nature and find peace within.

Education:

• Safari Kid International Preschool and Kindergarten
• The Children’s House
• Taska Tulip
• Sekolah Kebangsaan Bukit Bandaraya
• SK Bukit Damansara
• Stella Maris School
• SMK Seri Hartamas
• University Malaya
• British International School
• Garden International School
• Cempaka International School

Senada Residences Floor Plan

The Senada development covers 250,000 square feet of residential area comprising two towers of serviced apartments and 300,000 square feet of retail outlets/offices. While the 18 open-plan commercial units offer strong value propositions by themselves, this article will focus on the residential units in the interest of our homebuyer readers.

Built on a commercial-titled, leasehold (99-year) land spanning 4.3 acres, Senada has a relatively low density (429 units) across its two towers (21 and 22 storeys respectively). When it comes to the different unit types offered by Senada Residences, the 10 distinct unit types can be overwhelming to prospective buyers. However, we break it down into high-level categories for ease of analysis. The units are generally small/medium-sized (710-958 square feet large), having at most 2 bedrooms.

The largest units are Types A and F, with two bedrooms and two bathrooms covering 958 square feet. Both are mirror images of one another and are indistinguishable from one another. The master and secondary bedrooms are adjacent to one another, with a common bathroom located next to the secondary bedroom. The common area extends from the foyer to the balcony, giving a feeling of spaciousness. With its size, this is an excellent option for small families.

Types C, D, E, J, and K are all 915 square feet large with two bedrooms and two bathrooms and are very similar to Types A and F in substance (most common layout type). The main difference between these unit types and Types A and F is the size: these units are slightly shorter in length. The arrangement of rooms and bathrooms generally remain the same, though the placement of windows varies between units.

Another notable difference is the absence of balconies; these unit types all have no balconies except Type E, and Type E’s balcony is noticeably smaller. However, this also means the indoor space for Types C, D, J, and K are effectively larger than Types A, E, and F. These types are ideal for those who value indoor space over a pocket of outdoor area.

Type G is the smallest unit offered, with a meagre 710 square feet of space, one bedroom, one bathroom, and a balcony. The elongated space leading up to the dining and living areas may be a downside, as the space is difficult to utilise and leaves little effective space for residents. This unit type is more suitable for single owners or couples wanting a cosy space or embracing a minimalist lifestyle.

In that regard, the slightly larger Type B (732 square feet, one bedroom, one bathroom, and a balcony) offers better space utilisation by way of a larger balcony and a significantly larger master bedroom. This unit type is ideal for those not needing large common spaces, preferring instead to maximise the comforts of sleep and fresh air.

Unit Type H is the odd one out, with a quirkily-shaped balcony and a slightly different room arrangement. Packing 2 bedrooms and 2 bathrooms within the 872 square foot space, this unit offers a middle ground between the more spacious Types A and F, and the smaller Types B and G. While suitable for small families, common areas are relatively limited, making space efficiency an important factor in planning living arrangements and furnishings.

All units come partially fitted with built-in wardrobes, built-in kitchen cabinets, a kitchen hood and hob, air conditioning units and hot water systems. For buyers, these are perks that may tip the direction of the deal favourably.

Floor plan Type A

Floor plan Type B

Floor plan Type C

Floor plan Type D

Floor plan Type E

Floor plan Type F

Floor plan Type G

Floor plan Type H

Floor plan Type J

Floor plan Type K

Senada Residences Facilities and Amenities

When it comes to facilities and amenities, Senada Residences keeps up to par with the standards expected of contemporary condominiums. Flaunting its signature 2-acre Sky Park Garden (located at Level 4) with recreational and relaxation facilities, residents are assured of great communal areas for socialising and exercising. Notably, the developers have children at the heart of this property, with children pools and a playground provided. A zen environment is also apparent, with spaces for meditation, reflexology, relaxation, and a spa pool thoughtfully included. The putting green tops it off as a great complement to the main theme of the neighbourhood: golfing.

Level 1

•  Swimming Pool
• Wading Pool & Kids Water Play
•  Spa Pool
• Sun Deck
•  Outdoor Dining Area
•  Children Playground
•  Outdoor Fitness Station
•  Meditation Deck
•  Viewing Deck
•  Jogging Track
•  Water Feature
•  Chess Garden
•  Communal BBQ
•  Putting Green
• Wet Deck
• Reflexology Path
• Gazebo
• Outdoor Lounge

Another plus point would be the retail space that comes under the Senada development; residents will have a convenient supply of retail stores literally at the doorstep. With the slew of external facilities available for subscription through membership (e.g. TPL KL Social Membership), residents are certainly well equipped with all the facilities they may need. Residents can enjoy all of these knowing their security is in good hands; the property comes with a 24-hour security system, card access system, and an alarm system with panic buttons.

Senada Residences Property Analysis

Senada’s attractiveness can be broken down into a few core selling points. First, it is quite clearly positioned as a golfer’s paradise; the proximity to one of the nation’s finest golf courses, along with the high-income society it attracts, provides an irresistible value proposition to those of a similar disposition. However, this also means prices may reflect such stature (see below for pricing analysis).

In addition to its good location, Senada offers residents limited public transportation options and heavy traffic. As a prime office location, the Phileo Damansara area may also experience heavy traffic during peak hours.

The developers have marketed this property as a pocket of nature divorced from the bustle of urban life, and rightly so. Senada Residences is well sheltered from the city, by virtue of the surrounding golf course and nature reserves. However, do note that its proximity to the SPRINT highway brings with it the usual accessibility-nature trade-off.

Target Market

Senada Residences quite clearly targets the upmarket segment, focusing on smaller families, couples, or single homeowners. This is due to the relatively small unit sizes and few bedrooms in their offerings. It will also be attractive to those working close by due to its good connectivity, but residents that don’t drive may face slight impediments. Golfers will love this residence, as it has everything an avid golfer would want and more.

Those with children (but not with large families, due to the inability of units to accommodate) will stand to benefit well from this residence as well, with quality education available and child-friendly facilities close by. The younger crowd may also find this area attractive due to the modern, lively joints (e.g. Damansara, Bangsar) in the vicinity.

Competitor Analysis

Relative to its peers, Senada Residences sits in the upper end of the price range. However, this is usually attributed to the superior quality and reputable developer branding. Senada Residences offers slightly smaller units on average and is more targeted towards smaller families, which mitigates the competition for the same target audience.

Senada Residences also has the benefit of sitting within the golf course itself, justifying the price premium. The exclusivity and tranquillity that comes with it are usually worth the monetary compensation. Another thing to bear in mind is that most of the properties used in the benchmarking above are considerably older, which explains part of the price difference.

Senada Residences’ Developer: Sime Darby Brunsfield

Sime Darby Brunsfield is a strategic partnership between Sime Darby Group – an established multinational corporation with a huge property development arm, and Brunsfield International Group, another reputable player in the property development space. Together, the two heavyweights are a force to be reckoned with, usually commanding high price premiums for the properties they develop.

Among the successful projects developed by Sime Darby Brunsfield are Kenny Hills Residence and Oasis Damansara Linear City (consisting of Oasis Square, Sime Darby Plantation, Oasis Corporate Park, and Oasis Auto Nexus). For their track record alone, it is clear why they are a household name in developing property. Between the two, they have won numerous real estate-related awards and are widely recognised as the nation’s top developers.

Summary

Senada Residences is marketed as an exclusive, luxurious dwelling for those looking for stature, and rightly so. It has very clear value propositions (location, environment, amenities, developer branding), justifying the steep price. If the caveats are tolerable, this is certainly a place to consider for living. Gems hidden away in greenery are extremely hard to come by in urban KL, and this is one of them.

With an elite, suburban neighbourhood, a world-class golf course, visionary developments planned, and the surrounding lush greenery, Sime Darby Brunsfield makes an offer difficult to turn down.