Henna Residence

Henna Residence is developed by the Beverly Group Sdn Bhd, the subsidiary to Qingdao Investments Pte. Ltd., which is a Singapore registered company. Headquartered in Malaysia, this property development company was established in 1980 and has since been involved in a number of residential properties’ development, golf and country clubs, as well as other projects located in Malaysia, Singapore, Brunei, and China. Beverly Group Sdn Bhd envisions to develop properties that exude happiness amongst its buyers, either through its luxurious designs or those that are quaint and comforting. This company prides itself in establishing masterpieces that exude excellence in its design, quality and safety whilst balancing creativity with pragmatism for they believe that such designs are timeless.

Henna Residence is deemed as a good choice for residences due to it being situated in an established neighbourhood with a wide array of amenities that are within close proximity such as SK Wangsa Maju Zon 10, Taman Seri Rampai Secondary School and Q-Dees Setiawangsa. The leisurely comfort of its residents is also achieved through the convenience of shopping malls and eateries that are situated at a close distance such as Wangsa Walk Mall, Aeon Big, D’Timer Cafe, Hailam Kopitiam and NZ Curry House.

The accessibility is also made easy through several major highways such as Lebuhraya Duta – Ulu Kelang Highway (Duke), Middle Ring Road 2 (MRR2), and Ampang – Kuala Lumpur Elevated Highway (AKLEH).

Henna Residence Location

Henna Residence is a freehold service apartment, that is without Bumi restriction. It is located along The Quartz WM, Jalan 34/26, Wangsa Maju, Setapak Kuala, Lumpur. The serenity of Henna Residence is reflected through its modern tropical sanctuary, where extinguished beauty is experienced at every level, from its high-ceiling lobby lounges to its podium garden above, right up to the exquisite rooftop garden. Greenery surrounds at every level of Henna Residence.

Henna Residence is a resort-themed served apartment that grants the opportunity of experiencing both sunrise and sunset views. It has a designed landscape, crafted by a famed landscape architect, Carson Design, which is the same architect for KLCC’s Luxury Condominium, Marc Residence. It is located just north of Kuala Lumpur City Center, and its neighbouring towns are Sentul, Bandar Tun Razak, Damansara and Bukit Jalil, which are made easily accessible via the abundance of highways within the area.

Connectivity

The accessibility to get to Henna Residence is rather convenient due to the fact that there are four major highways that surround this property, such as Lebuhraya Duta-Ulu Kelang Highway (Duke), Middle Ring Road 2 (MRR2), Ampang – Kuala Lumpur Elevated Highway (AKLEH) and Duke 2.

Duke 1 and Duke 3 (Setiawangsa Pantai Expressway) is located just two minutes away from Henna Residence. As part of the DUKE-Masterplan, Duke 3 having been combined with Duke 1 and Sprint Highway, forms part of a new capacity ring road called the KL City Bypass which is an alternative to the existing MRR1 and MRR2. By heading south across Jalan Jelatek, Jalan Ampang or AKLEH Highway can also be easily accessed which connects to KLCC or other working hotspots. By heading east through DUKE 1, MRR2 can be accessed that further connects to Cheras or Kepong area. While heading to the west instead, Duke 1 can lead to Petaling Jaya, Damansara, Bangsar South and Mont Kiara region. It can also connect to a few other major highways in Klang Valley like NKVE, Sprint Highway, Kerinchi Highway and LDP Highway. Duke 3 has seven interchanges to connect to Taman Melati, Genting Klang, Setiawangsa (DUKE 1 and DUKE 3 interchange), Ampang, Pandan (TRX), Salak (Bandar Malaysia), and Kerinchi (Bangsar South). There is only one interchange for Duke 1 and Duke 3 that is located in Setiawangsa. Thus, residents would have the convenience in choosing their preferred DUKE highway to commute to other parts of Kuala Lumpur.

There are several LRT stations that are connected to ease the access of getting into Henna Residence. Of such are LRT Sri Rampai, LRT Setiawangsa, LRT Jelatak, LRT Damai, LRT Dato Keramat, LRT Ampang Park and LRT KLCC. Thus, from Henna Residence to get to Ampang by public transport, it will only take just five LRT stops, to KLCC it will take six LRT stops, and to KL Sentral it will take eight LRT stops.

Several accessibility roads are in the midst of construction and when completed, the accessibility surrounding Henna Residence will be much at ease. Such construction works are the widening of roads, a tunnel intersection, the construction of a new connection to DUKE highway, and a new connection to Jalan Genting Klang.

Convenience

The location of Henna Residence is in an idealistic spot, being in close proximity to various amenities. Several educational institutions can be found at a nearby distance. This would definitely be a plus point particularly for families or newly start-up families, as most parents prefer to send their children to schools that are near to home. The nearby educational institutions are SK Wangsa Maju Zon 10, Taman Seri Rampai Secondary School, Q-Dees Setiawangsa, Fairview International School and SMK Sri Utama. Several prestigious universities such as TAR College and University Teknologi Malaysia are also found to be within close distance.

Besides, residences staying in Henna Residence would find it very convenient to note that most of the iconic malls are just situated nearby, such as Melawati Mall, Festival City Mall, AEON Alpha Angle, Wangsa Walk Mall, and KLCC. Besides the shopping malls, families with children would at times love to take their children to visit other educational recreational spots and they can do so by visiting Zoo Negara that is also within close range. Fans of the Royal Selangor Pewter can also pay a visit to the Royal Selangor Pewter, which is at a nearby distance to Henna Residence as well, to catch a glimpse on how pewters are made. The healthcare facility, Gleneagles Hospital, is also placed at a convenient location to ease any medical aid that the residents would require.

Below lists the available amenities and facilities surrounding Henna Residence:

Education

• SK Wangsa Maju Zon 10
• Taman Seri Rampai Secondary School
• Q-Dees Setiawangsa,
•  Fairview International School
• SMK Sri Utama
• TAR College
• University Teknologi Malaysia

Shopping Malls

• Melawati Mall
• Festival City Mall
• AEON Alpha Angle
• Wangsa Walk Mall
• KLCC

Medical Centres

• Gleneagles Hospital
• Other Attractive Sites
• Zoo Negara
• Royal Selangor Pewter

Henna Residence Floor Plan

The Henna Residence service apartment has 653 residential units across 39 floors. Potential buyers can choose from three varying unit types; Type A, B or C. The built-up size for these three units varies from 657 sq ft to 1,099 sq ft. The units of these built-up sizes cater from single owners to couples to families and to even bigger families with extended family members. The Type A of 1 or 2 bedroom flexi uni would cater more suitably for single owners and couples, whilst the Type B, C and D of 2, 3 and 4 bedrooms, respectively would cater more suitably for families. Most of the partially furnished units of Henna Residence are flexi units. This means that they have removable walls, also known as flat slabs which are the reinforced concrete slabs that are supported concrete columns without the usage of beams. The design is such to allow certain walls within the units to be easily detached. The easily detached walls enable buyers to decide if they would want to remove the walls, to create a bigger living room. To top that, these walls are also soundproof.

There are four types of layouts, including 33 dual-key units with built-up sizes of 657 to 1,099 sq ft, and four 2-storey exclusive villas with built-up sizes of 2,400 to 3,198 sq ft. Four units will be situated on the facilities level and terraced gardens will be designed for them. These limited units are called Private Enclosed Space (PES) units that will come with larger balconies. Below lists the different types of units available:

Summary of Types of Units:

1/2 Bedroom Flexi Unit

• Type A (657 sq ft)
• Type A (657 sq ft), with a partition wall
• Type A2 (670 sq ft)
• Type A2 (670 sq ft), with a partition wall

2 Bedrooms

• Type B (689 sq ft)
• Type B1 (722 sq ft)
• Type B2 (830 sq ft)

3 Bedrooms

• Type C (808 sq ft)
• Type C1 (841 sq ft)
• Type C2 (894 sq ft)
• Type C3 (905 sq ft)
• Type C4 (894 sq ft)

4 Bedrooms

• Type D (948 sq ft)
• Type D1 (970 sq ft)
• Type D2 (1,034 sq ft)
• Type D3 (1,099 sq ft)

Villas:

• 4 Bedrooms (2,400 –3,198 sq ft)

Garden Apartment:

• 3 Bedrooms (916 –992 sq ft)
• 4 Bedrooms (1,078 –1,304 sq ft)

Henna Residence Facilities and Amenities

Residences will be greeted by a quiet water feature placed behind the gates. The stone walls depict an artsy concept, meant for its residents. Hence, the ground floor of Henna Residence is depicted as The Secret Garden. Level 9 houses the recreational facilities, as well as the villas and garden apartment. The Villas are occupied by four bedrooms, all of which occupy a built-up size of 2,400 to 3,198 sq ft, whilst the Garden Apartment is occupied by three and four bedrooms with built-up sizes of 916 to 992 sq ft and 1,078 to 1,304 sq ft, respectively. Level 40 houses the sky garden, atop the Henna Residence. It is a private affair, where residences can enjoy the privacy of their hosted events amidst the cool breeze and view of scenic mountains such as Bukit Dinding and Bukit Tabur.

Henna Residence will have three towers of 23, 30 and 39 storeys, respectively, with a total of 653 units. The property also comes with eight levels of parking bays.

In addition to the rigid security system, the residents at Henna Residence are ensured of their safety. 24/7 security guards are on duty. Deliveries and pick ups of parcels are also taking care of in an organized manner, such that electronic lockers are set up for deliveries, and parcels can be picked up when no one is at home to receive them.

Facilities and Amenities:

Level 9 Recreational Facilities:

• 50-metre infinity-edged pool
• Wading pool
• Sun deck with loungers
• Wet deck with loungers
• Whirlpool
• Gym & fitness room
• Outdoor gym
• Multi-purpose room
• Outdoor terraces
• Sunken deck
• Lily pond
• Pavilions
• Landscaped paths and covered walkways

Level 40 Sky Garden:

• Fitted multi-purpose room
• Outdoor terrace
• Sky terrace
• Quatz-shaped Pavilion

Henna Residence Analysis

Henna Residence holds the title of ‘The Secret Garden of Quartz WM’. ‘The Secret Garden’ theme embodies three concepts, such as Modern, Tropical and Resort, where residents can experience a Balinese resort lifestyle concept. It is situated on plot 3, of the scenic estate of Quartz WM that grants the privilege to experience both sunrise and sunset views. The landscape is itself designed by a famed landscape architect, Carson Design. This is the same architect who designed KLCC’s Luxury Condominium, Marc Residence. Henna Residence covers 653 units, all of which are freehold. Quartz @ Wangsa Maju embodies the concept of community branding. It works on integrating well-designed public spaces and adequate selection of tenant-mix for their commercial shop lots to enable the residents to live in the comfort of convenience amidst an exquisite living environment. Quartz @ Wangsa Maju is deemed to be the ‘Trophy’ and holds an exclusive identity for owners.

Henna Residence, boasts a refined and contemporary design in the midst of a tropical landscape, noting the distinctive style of Beverly Group, where art is expressed in simplicity and functionality. The ground floor is inspired by the natural tropical habitat and is approximately 10,000 sq ft in size, occupying both collaborative indoor and outdoor spaces, that have been designed to create cosy lounges and serene reading corners, in the midst of lush greenery. Henna Residence has an estimated gross development value (GDV) of RM 350 million.

Target Market

Henna Residence is a serviced apartment designed around a modern, tropical and resort-like concept, fulfilling the theme of ‘secret tropical garden’. Hence, buyers will be greeted by a lush scenery of greenery, the moment they enter the ground floor of the residence.

The target market catered will be towards all segments of customers, be it single groups or families. Even investors are sought after, into investing in a property such as Henna Residence. The area surrounding Henna Residence too attracts the interests of families with young children, looking for a selling price that offers good value and is reasonable. Type A is sized between 657 sq ft and 670 sq ft, and it comes with between 1 and 2 bedrooms. This is ideal for single owners or young couples who are looking for a new home. Type B is sized between 689 sq ft and 830 sq ft, and it comes with 2 bedrooms. This is suitable for families of three or four. Type C is sized between 808 sq ft and 894 sq ft, and it comes with 3 bedrooms or 3+1 bedrooms. This is ideal for bigger families. Lastly, Type D is sized between 948 sq ft and 1,099 sq ft, and it comes with 4 bedrooms. This is also ideal for bigger families with extended family members who would want to move in together. Thus, this explains why all customer segments would find living in a property like Henna Residence would be an ideal home to live in.

Competitor Analysis

Henna Residence is located on a 2.47-acre freehold land situated within the 16.5-acre Quartz WM in Wangsa Maju, with an estimated gross development value (GDV) of RM 350 million. There are altogether three towers of 23, 30 and 39 storeys respectively, with a total of 653 units that comes with eight levels of parking bays.

Henna Residence’s developer is the Beverly Group Sdn Bhd. The project is due to be completed in 2021. The current market price for the residential units ranges from RM 310,000 to RM 2,100,000, thus, bringing to a cost of between RM 376 to RM 791 per sq ft. Henna Residence is one of the most reasonable new developments in Wangsa Maju, as compared to other developments in the area such as Fera Residence and Irama Wangsa.

Irama Wangsa is noted to be comparatively more expensive. What more with its completion set in 2018, these rates were expected to rise again in the following years. Fera Residence, on the other hand, may be newer compared to Irama Wangsa and it also has a lower density, but its price is more competitive compared to Irama Wangsa. It may cater to families as their target customer segment, however prospecting property investors may find it a difficulty to rent out units upon completion due to the area being saturated with choices of homes for rent.

Thus, this explains why Henna Residence is deemed to be as a better choice. First of all, it has a master plan concept that occupies 2.47 acres of land. It is a mixed development of retail and residential. It is also a freehold property which has four different types of units, ranging from 657 sq ft to 1,099 sq ft. Its garden unit alone ranges from 916 sq ft to 1,304 sq ft. Henna Residence also comes with a villa with a built-up size of 2,400 sq ft to 3,198 sq ft. The property in itself comes with three towers of serviced apartments, that occupy 653 units, designed on a modern contemporary design, with its own private lobby and concierge. Buyers will have the option of purchasing a unit of the same built-up size in a one-bedroom or two-bedroom configuration, at the same price. Type A is sized between 657 sq ft and 670 sq ft, and it comes with between 1 and 2 bedrooms making it ideal for single owners or couples. Type B, on the other hand, is sized between 689 sq ft and 830 sq ft, and it comes with 2 bedrooms thus, making it suitable for families. Type C is sized between 808 sq ft and 894 sq ft, and it comes with 3 bedrooms or 3+1 bedrooms and Type D is sized between 948 sq ft and 1,099 sq ft, and it comes with 4 bedrooms, both of which make it ideal for bigger families.

Plus, it is a freehold service apartment that is without Bumi restriction. With Bumi restriction, it applies for sale or lease only to Bumiputera. If the land title were to change from a Bumi lot to a non-Bumi lot, a tremendous amount of time would be required, along with the procedures needed to obtain consent from the government. Nevertheless, Henna Residence attaining a freehold land title without Bumi restriction means both Bumi and non-Bumi may attain the property. A freehold land title also simply makes it a better and more valuable property to own as compared to Leasehold. That explains why freehold properties come with a higher price tag, but they do carry a higher resale value, faster appreciation and higher rental yield.

Besides, Henna Residence is located in Wangsa Maju, and Wangsa Maju is noted to be a high residential growth area under the Kuala Lumpur Structure Plan 2020, due to the fact that the area (Seksyen 10) is close to the city centre and the prices of the units in this area are generally 60% to 70% more reasonable compared to those in the city centre. Seksyen 10 in Wangsa Maju are occupied by mid to high-end buyers, the majority of which are Bumiputera. Thus, the selling prices of the partially furnished units offered by Henna Residence makes it reasonable to attain. The price offered per square foot for the partially furnished units at Henna Residence is comparable to the prices of other developments in Wangsa Maju.

Henna Residence’s Developer: Beverly Group

Henna Residence represents Beverly Group Sdn Bhd’s third project in the Quartz WM community. The developer’s first two projects in the community are none other than Lexa Residence and Fera Residence, with a combined gross development value (GDV) of RM 450 million which have been fully sold. Lexa Residence is expected to be due for completion in Q4 2019, whilst the Fera Residence will be due for completion in Q2 2020.

Beverly Group developed Henna Residence in collaboration with Mapletree Investments Pte Ltd and Lai Sun Development Co Ltd. Mapletree is a foremost real estate development, investment, capital and property management company based in Singapore, whilst Lai Sun Development is a public listed company based in Hong Kong that targets on property investment, development, investment in and operation of hotels and restaurants, as well as an investment holding. Another upcoming project by Beverly Group is Equine Residence, nestled in the heart of Taman Equine, Seri Kembangan, Selangor. Its completed project is 28 BLVD in Jalan Perdana, Pandan Perdana, Kuala Lumpur.