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Overview
Table of Contents
The Era Duta North Overview
Segambut; a sub-district which upholds its heritage whilst immersing itself in the pursuits of modernisation has gained widespread popularity for its diverse population and housing ranges. Aligning with the area’s socio-economic status comes The Era Duta North, a mixed urban development tucked in the heart of Duta North. Spanning across a massive 14.8 acres of land, this housing project features 6 blocks of stylishly designed service apartments which either consists of a semi-D or a twin unit with exclusive facilities and amenities in store for its residents.
In an area with a varied population, it’s developer JKG Land Bhd. (formerly known as Keladi Maju Bhd.) uses the tagline; “A New Era Begins” which actually, resonates well with the area itself. Located in close proximity to the iconic KLCC, Mont Kiara and Damansara, the main takeaway and value proposition for The Era Duta North is definitely its affordable price tag which comes with unique facilities, topped off with its strategic location and irresistible day to night entertainment which will never leave you in boredom. Tucked in the heart of Duta North, Jalan Segambut, Segambut, Kuala Lumpur; The Era Duta North is definitely a well-planned and strategic housing development project. Speaking about the area itself; Segambut is a mix of both nostalgic and urban values with the existence of old townships spanning over a few decades and also, modern housing areas which are the usual attraction for prospective buyers such as the famed Mont Kiara and Dutamas. However. it should be noted that Segambut has a high traffic congestion rate too which is quite the norm since its part of the urban areas of Kuala Lumpur. Being located right next to Mont Kiara and just 8 km away from KLCC, 12km to 1 Utama and 11km to The Curve, The Era Duta North is perfect for prospective buyers who love the hype and bustle of the city life while enjoying scenic and peaceful environments at its best. Just like the surrounding neighbourhoods and the other housing projects in the vicinity, The Era Duta North has its own fair share of connectivity benefits that serve to make the daily commute and lives of its buyers less of a hassle. The Era Duta North is conveniently situated off Jalan Kuching which would lead straight to the KL City Centre in 7 km and it is also connected to highways such as the Duta-Ulu Kelang Expressway and the SPRINT Highway. For the residents of The Era Duta North, here’s some good news for your daily commuting needs. There will be a proposed Link Bridge that will connect The Era Duta North to Jalan Putramas and Dutamas 2. Want to know what’s better? This facility is exclusive and additional access curated only for the residents and it enhances the connectivity to PUBLIKA. Although this is just a proposed plan, other connectivity and transportation options include a nearby KTM, LRT, Monorail and as well as an upcoming MRT that’s only 1.4 km from The Era Duta North. All of these are only a stone’s throw away. This, in turn, eliminates the hassle of having to drive in the heavily congested traffic of Segambut. So, fret not, dear buyers! However, one should take note that The Era Duta North is not easily accessible by public transport and the closest point that one could travel via a commuter train is to the Segambut KTM station or the Titiwangsa Monorail Station. With loads of places of attractions and shopping complexes located within a radius of 8 km and 12 km such as KLCC, 1 Utama and The Curve, convenience for shoppers are not at stake over here. The amazing connectivity of The Era Duta North with its well-planned location eases the everyday lives of its prospective buyers. With a concept of “a place for everyone”, The Era Duta North’s location serves as a hub for everyone both young and old with either traditional or urbanistic mindsets to enjoy life luxuriously with a high connectivity and convenience rate. Apart from the plethora of shopping complexes in the vicinity, The Era Duta North is also close to a range of high-quality educational institutions so, this reduces the hassle of parents who want a great future for their children. For those who are athletically or outdoor inclined, there are a few locations nearby which provide them with an opportunity to bask in the great outdoors such as the Titiwangsa Lake Gardens and Sentul Raya Golf Club. Health is wealth, as the saying goes, therefore, The Era Duta North has also been situated strategically to medical and healthcare facilities and services all located within the radius of 5.3 km to 7 km, such as the Park City Medical Centre and Kiara Medical Centre. Shopping Mall: Education: Hospitals and Medical Facilities: The Era Duta North consists of 3 residential phases which go by the themes of DAWN, NOON and EVE with 6 blocks of stylishly designed service apartments and 2190 service apartment units. Each unit consists of either semi-D or twin units spanning to a height of 53 to 63 stories each and is sized between 614 square feet to 2928 square feet. Spanning across a whopping 14.8 acres of land, The Era Duta North would be set to see its first phase, DAWN (921 of the serviced suites), completed by the year 2020. Floor Plan Type A1 Floor Plan Type B1 Floor Plan Type B2 Floor Plan Type B3 Floor Plan Type C1 Floor Plan Type C2 Floor Plan Type C3 Floor Plan Type E1a JKG Berhad is introducing 31 types of serviced apartments, this time. This is indeed going to make the buyers spoilt for choice. Each type varies by square feet. Typically, an ideal unit for bachelors who’ve just landed into the workforce would be those of Type A, as it’s great for a start-up home. As for small families who would prefer small, cosy environments, a unit from Type B would suffice. However, for small families with plans of growing into a bigger family, it’s safer to opt for a unit from Type C. Big families, on the other hand, deserve bigger and more fulfilling spaces for a better living experience in The Era Duta North. Hence, they should opt for the units from Type E, F, J and G. Nevertheless, it’s all up to the needs and wants of the buyers themselves at the end of the day. In The Era Duta North, the facilities and amenities are the main attractions as they are the show-stoppers and the main attraction factor of this housing project. Due to the presence of 24 hour above average security, you are able to enjoy the peace and tranquility of The Era Duta North. It is a well-known fact, that safety definitely comes at the forefront of the list of things in a housing project and JKG Land Sdn. Bhd. definitely didn’t let its buyers down. The 8th-floor podium of The Era Duta North is dedicated solely to these facilities and amenities that cater to all age groups be it the nature lover, fitness enthusiast, shopaholic or even the relaxation bug. With over 100 leisurely facilities in The Era Duta North, it is definitely a dream come true to enjoy and relax from the comforts of your home. The Era Duta North with a total gross development value (GDV) of RM 2.5 billion, comprises of 6 blocks on a land area of 14.8 acres (644688 square metres). Sales of the first phase of the residential portion were very encouraging with an impressive 70% take-up rate post-launch on The first phase included two residential towers with a potential GDV of RM600mil while the GDV of the retail portion is RM700mil. Its developer, JKG Land Berhad, claims that the GDV for the first phase was RM656 million. They’re targeting for the project to be completed in the year 2021. The area of Segambut has always been the centre of attention when it comes to developmental projects. This is due to the removal of pre-existing houses in the sub-district to make way for projects alike. The relocation of the residents inflicted as a form of compensation has always been the subject of prolonged debate. Although the area is becoming home to some of the biggest projects in the nation, the whole area lacks the sophistication to it. Segambut still owns buildings which are either abandoned or in dire need of improvement. It makes the whole environment seem mundane and dull due to the presence of these buildings. Another problem that’s quite obvious in the area is the lack of high scaled shopping malls. One has to go all the way to the heart of KL or to other sub-districts to get the entertainment needed. Nevertheless, Segambut is actually a rapidly growing area and in a few years time, there would definitely be major changes and improvements to it. If there was one thing that could be found as entirely accommodating in The Era Duta North is the fact that it caters for all families, big and small due to its variety of choices in residential suites. They are all thoughtfully accommodating throughout all the suites regardless of the type. The lower price tag would definitely attract people from the lower end of the income spectrum. The price per square foot which is RM 600 per square foot is quite affordable considering the exquisiteness of The Era Duta North. As for the maintenance fee, which is RM 0.28 is quite low too if you take the area and its facilities into count. The Era Duta North would appeal to the younger generation due to the bustling life of Segambut. However, if you take into account the close proximity of The Era Duta North to basic amenities and quality education, there would be small families opting for The Era Duta North too. As a whole, The Era Duta North targets a specific customer segment well; small, average income households seeking for convenience, accessibility and entertainment at its best. The main property developers in the area of Segambut are Eco World Sdn. Bhd., Mah Sing Group Sdn. Bhd. and the JKG Group. The presence of these developers in the vicinity is quite common due to the fact that Segambut is a hub for development and urbanisation. Despite being a pioneer project in the Central of Malaysia for the JKG Group, it is indeed paving its own way to success. In comparison to the properties in the vicinity of the area, The Era Duta North is comparatively more affordable with more facilities and amenities for a fulfilling resident’s experience. Eco Sky by Eco World Sdn. Bhd is an 1115 unit high rise service apartment located in the bustling main trunk road of Jalan Ipoh targeted towards the higher end of the market. The service apartments provided, range between 861 and 1905 square feet and were priced at RM 813,000 onwards which is relatively more expensive than The Era Duta North. Although Eco Sky and The Era Duta North are not on the same page in terms of their target market, Eco Sky’s pricing is on the higher end of the spectrum (above RM 720 per square foot). This, in turn, may pave the way for more future development to be priced as such. The Lakeville Residence, located in Jalan Sibu, is a tad bit costly in comparison to The Era Duta North. Build in a lush 12.38-acre area, this development project which consists of 2 towers is the strongest competition to that of The Era Duta North due to its equal affordability rate and high-end amenities and facilities. However, it could be said that The Era Duta North still wins the spot due to the fact that The Lakeville Residence is a leasehold property (fixed duration of 99 years). As for JKG Land Sdn. Bhd (formerly known as Keladi Maju Berhad), they specialize in developing low to medium cost residential and non-residential buildings. Despite being a small player in this industry, they are established with quite a number of awards in their hands, especially after the launch of The Era Duta North. Just last year, they’ve managed to bag awards at the 6th annual PropertyGuru Asia Property Awards (Malaysia). For a development company whose development is mainly concentrated in the Northern Region, this is an amazing feat. Now, JKG Land Sd. Bhd. plans to expand its influence across Malaysia and its pioneer project since the plans for expansion was done in the Central Region, right in the hub of Segambut. One unique feature of JKG Land Sdn. Bhd. is the fact that their goal is to introduce more affordable homes for the masses in the future and this goes hand in hand with the government’s vision to help the population in fulfilling their housing needs thus, improving the socio-economic standards of the country and its people. As a whole, The Era Duta North is a good investment. For prospective residents, it should be considered into your to-buy list because it has superior facilities that could be experienced from only a fraction of the prices that other development companies could offer. Although the location of The Era Duta North has its own pros, being the major site of urbanisation and cons, being the congestion that its residents could experience from all aspects of the area be it traffic or spaces, The Era Duta North is definitely a luxurious and affordable housing development project that is worth the buy.
The Era Duta North Location
Connectivity
Convenience
The Era Duta North Floor Plan
The Era Duta North Facilities and Amenities
DAWN
NOON
EVE
Ground Floor
The Era Duta North Property Analysis
Target Market
Competitor Analysis
wdt_ID NAME PRICE PRICE PER SQUARE FEET MAINTENANCE FEE PSF LAND TITLE NUMBER OF ROOMS
1
The Era (JKG Land Sdn. Bhd.)
RM357,699 onwards
RM 600
RM 0.28
Freehold
3
2
Lakeville Residence (Mah Sing Sdn. Bhd.)
RM 668,000 onwards
RM 650
RM 0.33
Leasehold
3
3
Eco Sky (Eco World Sdn. Bhd. )
RM 813,000 onwards
RM 720
RM 0.44
Freehold
3
The Era Duta North’s Developer: JKG Land
Summary
